Brand Overview
HerboPure is a D2C wellness supplement brand offering clean-label products across immunity, digestion, and vitality categories. Despite strong formulations and great customer reviews, the brand was struggling with low visibility on Amazon, high CAC on Meta Ads, and flat repeat sales from its Shopify store.
HerboPure partnered with Ecommercean to break through the performance ceiling and unlock scalable, sustainable growth.
Objectives
- • Improve Amazon keyword rankings and conversion rates
- • Optimize product listings and visuals to build trust
- • Launch a high-ROAS Meta + Google Ads funnel
- • Increase repeat sales through email flows and Shopify integrations
- • Scale revenue without inflating ad spend
Solutions Deployed
1. Amazon Growth Engine
- • Search Term Optimization using Ecommercean’s proprietary analysis tool
- • Revamped Listings (titles, bullets, images, and A+ content)
- • Created brand-aligned infographics to boost CTR and trust
2. Ad Funnel Overhaul
- • Built custom PPC structures with the Bulk Campaign Generator
- • Optimized bids and budgets using real-time data insights
- • Rolled out dayparting and search term isolations to cut waste
3. Shopify + Meta Sync
- • Integrated Shopify’s sales signals into the Meta Pixel
- • Ran dynamic upsell and cross-sell campaigns post-purchase
- • Built LTV-focused custom audiences and launched retention ads
4. Retention & Loyalty
- • Automated email flows: welcome series, cart recovery, review requests
- • Used social proof and video tutorials in email content
- • Targeted high-LTV users with early-access and repurchase discounts
Results in 60 Days
| 📊 Metric | Before Ecommercean | After Ecommercean | Growth |
| ROAS (Meta + Amazon) | 1.4x | 3.2x | +129% |
| Average Order Value (AOV) | ₹790 | ₹1,120 | +42% |
| Amazon Organic Traffic | 4,900 | 8,700 | +77% |
| Repeat Purchase Rate | 16% | 28% | +75% |
Key Takeaways
- • Precision Beats Volume: Focusing on high-intent keywords outperformed broader targeting
- • Omnichannel Synergy Works: Unified brand messaging across Shopify and Amazon helped brand recall
- • Retention Is the Real ROI: Flows and repeat nurturing drove more margin than cold ads
What HerboPure Said
“The Ecommercean team didn’t just plug in ads-they rebuilt our growth foundation from the ground up. We saw results in weeks, not months. Our CAC dropped while sales soared. It finally feels like we’re in control of our growth.”