Performance marketing sounds easy – spend money, get sales. But the reality? Most brands lose money because they follow poor practices. At eCommercean, we’ve audited over 100+ ad accounts, and these are the top mistakes we help fix – fast.
1. Not Knowing Your Numbers
Without clear KPIs (CPA, ROAS, LTV), you’re flying blind. We set benchmarks and track every metric to ensure progress.
2. One-Size-Fits-All Creatives
Your audience segments need tailored messaging. We create variant creatives for different personas and funnel stages.
3. Ignoring Post-Click Experience
Sending traffic to a slow, cluttered site is like burning money. We fix broken landing pages and optimize for speed and UX.
4. Poor Budget Allocation
80% of spend often goes to 20% of converting ads. We restructure campaigns to scale top performers only.
5. No Testing System
We use a test-and-scale framework, launching 10-15 creative variants and refining based on CTR, CVR, and AOV data.
