Topic: “From Plateau to Powerhouse: How BetterAlt Boosted Revenue 2.4x in 60 Days with Ecommercean”
Brand Overview
Client: BetterAlt – a premium D2C brand offering plant-based wellness supplements
Challenge: Despite strong product quality and demand, BetterAlt faced stagnant Amazon sales, ineffective ad spend, and low visibility. Their Shopify store also suffered from low AOV and poor conversion tracking on Meta.
That’s when they partnered with Ecommercean to unlock growth through data-driven strategies and full-funnel optimisation.
Goals
- Goals:
- Increase Amazon visibility and keyword rankings
- Optimize listings and creatives for higher CTR and CVR
- Scale Meta and Google Ads with performance-first structures
- Improve AOV with personalized upsell flows
- Drive more repeat purchases through automated retention
Solutions Implemented
1. Amazon Optimization
– Conducted deep keyword analysis using Ecommercean’s Search Term Analyzer
– Rebuilt product titles, bullets, and images to match high-volume searches
– Designed A+ content to educate and convert customers faster
2. Ad Performance Overhaul
– Used Bulk Campaign Generator to rebuild Amazon ads with refined targeting
– Applied dayparting and bid rules to reduce wasted spend
– Launched new Meta ad structures linked to Shopify for better attribution
3. Website Conversion & AOV Lifts
– Connected Shopify with Meta Pixel for accurate retargeting
– Created smart upsell flows using customer behavior triggers
– Introduced bundles and subscription options to boost cart value
4. Email & Retention Systems
– Setup automated win-back flows, review requests, and education series
– Used customer reviews and UGC in follow-up emails to increase trust
– Improved 2nd & 3rd purchase conversion rates through lifecycle targeting
Results Achieved in Just 60 Days
| Metric | commerce | After Ecommercean | Growth |
| ROAS (Amazon + Meta) | 1.4x | 3.2x | +129% |
| AOV (Shopify) | ₹790 | ₹1,120 | +41% |
| Amazon Organic Sessions | 6,100 | 10,500 | +72% |
| Repeat Purchase Rate | 17% | 28% | +65% |
Key Learnings
- Tool-Driven Growth: Ecommercean’s AI-based campaign and keyword tools allowed rapid turnaround.
- Channel Synergy: Combining Amazon with Shopify + Meta built holistic brand growth.
- Retention Is Revenue: Focused lifecycle marketing led to higher LTV without spending more.
What BetterAlt Said
“E-commerce has redefined our growth mindset. We had the products – they gave us the platform, strategy, and results. Our customer base is growing, and so are our margins.”