If you’re brand-registered on Amazon and not using a Brand Store yet-you’re missing out on one of the most powerful tools to boost trust, increase conversions, and build long-term customer loyalty.
An Amazon Brand Store is like your own branded mini-website on Amazon. And the best part? You don’t need coding skills to build one.
In this guide, we’ll walk you through how to build a high-converting Amazon Brand Store, step by step.
What Is an Amazon Brand Store?
An Amazon Brand Store is a dedicated storefront that showcases all your products under one branded umbrella.
Key Benefits:
-
No distractions (unlike product pages with competitor ads)
-
Custom layout = better storytelling
-
Helps you build brand equity and increase average order value
-
Link it with Sponsored Brand Ads for better conversions
Think of it as your Amazon HQ-tailored for your audience.
Requirements to Create a Brand Store
To create a store, you must:
-
Be Brand Registered on Amazon
-
Have at least one product listed
-
Have access to Seller Central (or Vendor Central)
Once you meet these criteria, you’re good to go.
Step-by-Step: How to Build a Brand Store on Amazon
Step 1: Log in to Your Seller Central
-
Go to: Advertising → Stores → Manage Stores
-
Click “Create Store”
-
Select your brand name from the list
Step 2: Choose a Store Template
Amazon offers ready-to-use layouts:
| Template | Best For |
|---|---|
| Product Grid | Showcasing multiple SKUs quickly |
| Marquee | Hero banners & visual storytelling |
| Highlight | Focusing on product categories or features |
| Blank | Full control for advanced users |
Start with what matches your catalog size and style best. You can always tweak it later.
Step 3: Design Your Homepage
Here’s what to include for a strong, converting home page:
Must-Have Sections:
-
Hero Image or Video with your brand’s value proposition
-
Featured Products with bestsellers
-
Shop by Category tiles (e.g. skincare, protein bars, supplements)
-
Lifestyle Banner showing real-world use
-
About Us blurb with your brand story
Pro Tip: Use 1500×600 px images for banners to look sharp on all devices.
Step 4: Create Sub-Pages (Optional, But Powerful)
Organize your store like a website.
Example structure:
-
Home
-
Shop All Products
-
By Category (e.g. Protein Powders / Vitamins / Immunity Boosters)
-
Our Story
-
FAQs
Each page should have:
-
A clean header
-
3-4 product tiles
-
A lifestyle banner or testimonial
Step 5: Add Products Using the Product Tile
Use the Product Tile block to:
-
Link live ASINs
-
Auto-sync pricing, images, and reviews
Make sure your ASINs are active and in stock-otherwise, the tile won’t show.
Step 6: Preview and Submit for Review
Before publishing:
-
Use Amazon’s preview tool to test mobile vs desktop view
-
Fix formatting or image issues
-
Check for typos and broken product links
When ready, hit Submit for Review. Amazon typically approves within 24-72 hours.
Best Practices for Brand Stores That Convert
1. Design for Mobile First
-
Over 65% of traffic is mobile. Stack images and use short, punchy text.
2. Feature Top-Sellers & Bundles
-
Highlight best-performing products to improve AOV and conversions.
3. Link from Sponsored Brand Ads
-
Use Sponsored Brand Ads to drive traffic directly to your Brand Store instead of a single ASIN.
4. Use Amazon Store Insights
-
Track:
-
Traffic sources
-
Top-performing pages
-
Conversion by page
-
-
Use this data to refine layout and product placements.
Common Mistakes to Avoid
-
Poor image quality or sizing
-
Missing product links
-
Overloading pages with text
-
Ignoring Store Insights data
-
Not refreshing seasonal promotions
Your Brand Store isn’t “set it and forget it.” Update regularly to stay relevant.
Final Thoughts
Building a Brand Store on Amazon is one of the easiest ways to look more professional, increase conversion rates, and take control of your brand presence on Amazon.
Done right, it can:
✅ Reduce your ACoS
✅ Increase average order value
✅ Drive repeat purchases
Need Help Designing a High-Converting Amazon Brand Store?
At eCommercean.com, we help Amazon sellers set up beautiful, optimized Brand Stores that attract, convert, and scale.
📞 Book your free Brand Store review-and start turning traffic into loyal customers.