Many brands burn money scaling ads that aren’t aligned to where their customers are in the buying journey. At eCommercean, we take a full-funnel approach to performance marketing – building awareness, nurturing intent, and converting traffic into loyal customers.

Funnel Stages We Manage:

1. Top of Funnel (TOF):

   • Content-led ads

   • Educator videos, carousel ads

   • Broad audiences

2. Middle of Funnel (MOF):

   • Product-focused ads

   • Retargeting video viewers

   • Email captures, testimonials

3. Bottom of Funnel (BOF):

   • Direct offer ads

   • Cart recovery sequences

   • Retargeting abandoned checkouts

Platforms We Combine:

• Meta Ads for TOF and MOF

• Google Shopping + Search for BOF

• Amazon DSP for cross-platform intent retargeting

• Email/SMS for reactivation and retention

Why This Works:

• Higher ROAS due to journey-based targeting

• Lower CAC by warming up cold leads before pitching

• Better LTV with post-sale automation

CTA: Tired of fragmented ads that don’t convert? Let eCommercean build your full-funnel strategy today.