One of the biggest challenges Amazon sellers face is managing ad spend while trying to grow sales. Many overspend on broad campaigns, leading to high ACOS (Advertising Cost of Sale) and poor ROI. At eCommercean, we specialize in turning your Amazon ads into a high-performing engine – not a cost center.
Why ACOS Alone Isn’t Enough
Most sellers focus only on ACOS, but that’s just part of the story. Our focus is on TACoS (Total Advertising Cost of Sale), which includes your organic sales. This approach helps us:
Control ad spend
Improve keyword ranking
Drive long-term organic growth
Our Optimization Method:
Search Term Intelligence: We use our in-house tool to identify profitable, high-converting keywords hidden in your ad reports.
Bulk Campaign Management: Using structured campaign templates, we launch Sponsored Products, Brands, and Display ads with clear segmentation.
Negative Keyword Strategy: We remove wasteful spending weekly by identifying high-click, no-conversion terms.
Bidding Automation: We adjust bids based on real-time performance, peak hours, and seasonal trends.
