If you’re running ads on Amazon and not analyzing your Search Term Report, you’re leaving serious revenue on the table. This report is one of the most powerful tools for Amazon sellers-it shows exactly what customers typed into the search bar before clicking or buying your product.

At eCommercean, we use this data to uncover hidden keyword opportunities, reduce wasted ad spend, and boost organic visibility.

What is a Search Term Report?

It’s a downloadable report from Amazon Advertising that lists actual customer search queries, matched keywords, impressions, clicks, and conversions. Unlike your keyword list, this shows real buyer behavior.

3 Ways to Use It for Revenue Growth:

1. Find High-Converting, Low-Competition Keywords
Sort your report by orders or CVR (conversion rate). Look for long-tail queries with low CPCs and good returns. These are often untapped goldmines. Add them as exact match in new campaigns.

2. Add Negative Keywords
Are you spending on irrelevant searches that don’t convert? Filter out keywords with high clicks but zero sales. Add them as negatives to stop bleeding money.

3. SEO-Boost Your Listings
Top-performing search terms should be added to your product titles, bullet points, and backend keywords. This improves organic ranking over time.

At eCommercean, we’ve built tools that automate search term clustering, keyword scoring, and campaign creation, making this process faster and more accurate.

Remember, your Search Term Report is a mirror-it reflects what your ideal customer is actually searching for. The smarter you analyze it, the faster you grow.