Launching a new product on Amazon is exciting-but also risky. You’ve done the research, sourced your product, and built your listing. But now comes the real test: winning visibility, clicks, and conversions in one of the most competitive marketplaces on Earth.

At eCommercean.com, we’ve helped dozens of brands go from ₹0 to ₹5L+ per month by implementing a proven Amazon launch framework.

This blog walks you through the ultimate launch strategy step by step-perfect for Amazon India, UAE, USA, or global marketplaces in 2025.

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 Phase 1: Pre-Launch Prep (1-2 Weeks Before Listing)

 1. Keyword Research (Seed Your Success)
Use tools like:

• Helium 10 – Cerebro & Magnet

• DataDive or Zonguru

• Amazon Auto-suggest & Competitor Scraping

 Find:

• High-volume keywords

• Long-tail + low-competition terms

• Backend and mid-funnel phrases like “best X for Y”

Pro Tip: Build your listing around 1 primary + 3-5 secondary keywords.

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 2. Optimize Your Listing for Conversions

• Title – Stuff with keywords, solve the problem

• Bullet Points – Focus on benefits, not just features

• Images – Infographics, USPs, lifestyle images, comparison chart

• A+ Content – Brand story, modules, visuals

• Video – Include an explainer or unboxing video (if possible)

Most new sellers lose conversions due to poor visuals. Invest in good creative.

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 3. Inventory Planning
You’ll need at least 30-45 days of stock at launch. Going out-of-stock in the first 2 weeks kills momentum.

 Use your keyword estimates and forecast:
Daily Orders Estimate x 30 Days + 20% buffer = Launch Inventory

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 4. Offer & Pricing Setup
New listings should launch at a competitive or slightly lower price to attract early buyers.

Launch tactics:

• ₹₹ Coupon (₹100-₹200 off)

• Lightning Deal (week 3)

• Introductory pricing (for 30 days, then raise gradually)

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 Phase 2: Week 1 – Go Live & Launch Ads

 1. Sponsored Ads (Day 1)
Start with 3 types of campaigns:

• Auto Campaign (Broad data collection)

• Manual Keyword Targeting (Top 10-20 researched keywords)

• ASIN Targeting (Competitor products)

 Budget: ₹1,000-₹2,500/day (depending on category)

🎯 Goal: Generate initial data, impressions & reviews.

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 2. External Traffic Boost (Optional but Powerful)

• Run Instagram & Meta Ads for the product (via eCommercean, if needed)

• Collaborate with micro-influencers for unboxing or usage Reels

• Share your product on WhatsApp Broadcast Lists or D2C communities

 Bonus: Send traffic via Pinterest, Quora, or LinkedIn for unique niches.

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 3. Push for Reviews (The Right Way)

• Use Amazon’s “Request a Review” button

• Include product insert cards with QR code to review page

• Send polite follow-up via buyer-seller messaging (for FBM orders)

 Avoid review manipulation or fake reviews-Amazon is strict in 2025.

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 Phase 3: Week 2-4 – Optimization & Momentum

 1. Analyze Ad Data
After 5-7 days, check:

• CTR (Click-Through Rate) → Target > 0.5%

• CVR (Conversion Rate) → Target > 8-10%

• ACoS (Advertising Cost of Sales) → Target 25-35% initially

 Pause high ACoS keywords
 Scale converting keywords via broad, phrase, and exact match campaigns

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 2. Add FBM Backup or Hybrid Fulfillment
If you’re using FBA only, consider adding FBM as backup to avoid out-of-stock issues or IPI score drops.

This also helps during high-demand spikes or seasonal traffic bursts.

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 3. Sponsored Brand Campaigns (If Brand Registered)
Once you have 2-3 reviews, launch:

• Sponsored Brand Headline Ads (logo, custom tagline, multiple ASINs)

• Sponsored Display for remarketing

 Use video ads to stand out in search results-they’re cheaper and higher converting.

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 Phase 4: Month 2 Onwards – Scale & Rank

 1. Rinse and Optimize Your Ad Funnel

• Retarget “Added to Cart but Not Purchased”

• Build branded search campaigns

• Test top-of-search placement

Use tools like:

• Amazon Search Term Report

• Product Targeting Reports

• Search Query Performance Dashboard

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 2. Launch Variations & Bundles
By Week 4-6, consider launching:

• Size, color, or flavor variations

• Bundles (2-pack, 3-pack)

• Cross-sells (related products in the same niche)

 Bundles improve AOV (Average Order Value) and differentiate your brand.

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 3. Increase Pricing Gradually
Once reviews start building (10+), raise price by:

• ₹20-₹50 every 7-10 days

• Monitor sales velocity and BSR (Best Seller Rank)

Price too high too fast? Your CVR will crash-track it closely.

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 4. Build a D2C List Early
Capture emails and phone numbers through:

• Insert cards

• Instagram DM opt-ins

• Meta Lead Ads

Why? You’ll need this for:

• Launching new products

• Collecting UGC (User-Generated Content)

• Diversifying from Amazon in the future

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 Common Mistakes to Avoid

• Launching without reviews or ad budget

• No keyword strategy → poor organic ranking

• Relying only on Sponsored Products (no retargeting or external push)

• Poor product images or unclear A+ content

• Running out of stock in the first 2-3 weeks

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 TL;DR: Launch Strategy Summary

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 Launch With Experts

At eCommercean, we specialize in Amazon product launches-from listing optimization to ad campaigns, review management, and brand-building strategies.

✅ We help you go from Day 1 to ₹1L+/month
✅ Launch strategies tailored for India, UAE, US & UK
✅ Affordable monthly plans for new sellers

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📞 Ready to Launch Your Product the Right Way?

Book a free 30-minute Amazon Launch Consultation at www.ecommercean.com. Let’s make your next launch a success story.