Selling on Amazon offers immense potential-but many sellers unknowingly sabotage their own success. At eCommercean, we’ve audited hundreds of accounts and found these 7 common mistakes that can silently kill your profits. If you’re struggling to scale, read on:

1. Poor Listing Quality
Your product title, images, and bullet points are your first impression. If they’re generic, unclear, or low-resolution, you’re losing conversions before the customer even reads a word.

2. Ignoring Backend Keywords
Most sellers forget to optimize the hidden “Search Terms” section. This is valuable real estate for ranking-don’t waste it with duplicates or irrelevant keywords.

3. One-Dimensional Advertising
Many sellers only use Sponsored Products. A full-funnel approach-using Sponsored Brands, Videos, and Display-can drastically improve visibility and lower ACoS.

4. No Keyword Research
If you’re not targeting what shoppers are actually searching, you’re invisible. Use tools like Search Term Reports or our custom analytics to identify profitable, high-intent keywords.

5. Underestimating Reviews & Ratings
Products with <4-star average often face a conversion wall. Proactively request reviews via Vine, post-purchase emails, or insert cards (compliant with Amazon TOS).

6. Inconsistent Inventory
Running out of stock not only kills momentum but also hurts ranking. Forecasting tools and buffer stock planning are crucial.

7. Neglecting Data
Sellers who don’t track metrics like TACoS, CTR, CVR, and RoAS often overspend or underscale. At eCommercean, we help brands turn data into growth strategies.

Avoiding these mistakes is the first step toward sustainable profit. If you’re ready to audit and optimize your Amazon business, we’re here to help.