Topic:
“Scaling Success: How Zentra Boosted Sales by 2.5X with Keyword Precision & Full-Funnel Execution”
Brand Overview
Zentra is a wellness brand focused on clean-label adaptogens and plant-based supplements. Despite a strong formulation and loyal base, Zentra was stuck in a plateau – high CPCs, poor visibility on Amazon, and a fragmented D2C journey on Shopify.
Zentra partnered with Ecommercean to break this cycle and engineer a sustainable growth engine powered by search data, optimised listings, and full-funnel performance marketing.
Objectives
- • Boost Amazon keyword visibility & conversion rate
- • Improve listing CTR through creative enhancements
- • Launch a cost-efficient Meta + Google ad funnel
- • Integrate Shopify data for upsell & LTV optimization
- • Scale profitably without increasing overall ad budget
Solutions Deployed
1. Amazon Optimization Engine
- • Conducted a deep search term audit using Ecommercean’s proprietary analysis tool
- • Rewrote titles, bullets & backend keywords to align with trending customer queries
- • Enhanced product imagery and A+ content to reflect customer pain points and benefits
2. Smart PPC Campaign Rebuild
- • Used our Bulk Campaign Generator to restructure ad campaigns in less than 48 hours
- • Shifted budgets to high-converting search terms using real-time profitability filters
- • Applied dayparting + bid rules to reduce wasted spend by 28%
3. Meta + Google Performance Funnel
- • Connected Zentra’s Shopify store with Meta Pixel for real-time retargeting
- • Built dynamic creatives tailored to bestsellers and cart abandoners
- • Introduced cross-sell/upsell sequences that increased AOV from first visit
4. Retention Strategy Execution
- • Automated email flows with product education, reviews, and tutorial content
- • Segmented audiences by purchase behavior to drive loyalty and repurchase
- • Win-back and thank-you flows increased repeat order volume
Results (within 60 Days)
| 📊 Metric | Before Ecommercean | After Ecommercean | Growth |
| ROAS (Meta + Amazon) | 1.4x | 3.2x | +129% |
| Average Order Value | ₹840 | ₹1,180 | +40% |
| Amazon Sessions | 6,100 | 10,300 | +69% |
| Repeat Purchase Rate | 20% | 33% | +65% |
Key Takeaways
- • First-Party Tools Drive Efficiency: Zentra’s success was accelerated by automation – from keyword mapping to bulk campaign launches.
- • Full-Funnel Wins: Integrating Shopify and Amazon strategies created cross-platform lift.
- • Retention Is Cheaper Than Acquisition: Focused email flows and LTV optimisation beat cold prospecting.
What Zentra Said:
“Ecommercean rebuilt our entire revenue engine. From listings to lifecycle emails – we saw the impact in under 45 days. We didn’t just scale – we finally became profitable at scale.”