Amazon advertising has evolved-what worked in 2022 no longer cuts it in 2025. With more brands entering the platform and competition heating up, the only way to stay profitable is with smarter PPC strategies.

At eCommercean, we’ve refined a performance-first approach to Amazon PPC that focuses on efficiency, automation, and data-backed decisions.

Let’s break down the new rules of Amazon PPC in 2025:

1. Campaign Structuring is Key
Gone are the days of dumping all keywords into one campaign. We now build tiered campaigns-Top-of-Funnel (TOF), Branded, Competitor, and Long-Tail-ensuring budget flows to the most profitable segments.

2. Smart Bidding Rules
Manual bidding isn’t dead, but automation is winning. With tools like Amazon’s Dynamic Bids, Rules-Based Adjustments, and third-party AI engines, we optimize every penny spent for conversion-not just clicks.

3. Search Term Mining
Every Search Term Report holds gold. We extract high-converting, low-ACoS search terms and feed them into new campaigns, while eliminating waste through negative keyword mapping.

4. Sponsored Brands & Videos Matter More
These formats now drive higher CTRs and better ROAS when used with the right creatives. A compelling video with a call-to-action can outperform static ads by 2x.

5. Performance Loops with Data
We track ACoS, TACoS, CVR, CTR, and BSR shifts weekly. Our internal dashboard helps brands make agile decisions to scale spend without bleeding profit.

If you’re still treating PPC as a set-it-and-forget-it task, it’s time to shift gears. Let eCommercean build a PPC machine that works 24/7 to drive ROI, not just traffic.