Introduction

Running ads on Amazon is easy-running them profitably is not. Many sellers waste hundreds or even thousands every month on poor targeting, ineffective bidding, and a lack of optimization strategy. The result? Sky-high ACoS, low visibility, and flat sales.

At eCommercean, we specialize in Amazon PPC growth systems that actually move the needle. In this blog, we’ll break down our proven strategies to help brands reduce TACoS (Total Advertising Cost of Sales) while boosting revenue-consistently and predictably.

Why TACoS > ACoS for Real Growth

While most sellers obsess over ACoS, it only shows the efficiency of your ad-driven sales. TACoS, on the other hand, gives you a true measure of advertising impact on your total revenue-including organic sales.

Lowering TACoS means:

• Your organic rank is improving

• Your listings are converting better

• Your ads are feeding long-term growth, not just short-term spikes

This is the real game-changer.

eCommercean’s Amazon PPC Playbook

We follow a layered, keyword-first PPC framework. Here’s how it works:

✅ Step 1: Search Term Intelligence

We use our Search Term Report Analyzer to identify:

• High-converting search terms

• Keywords draining ad spend with no orders

• Opportunities to add Negative Exact or Phrase matches

• Organic vs paid keyword overlap

Example Insight:
If “organic turmeric powder for women” gets 12 clicks and 2 sales with low CPC-but isn’t added as a keyword-we’ll migrate it from auto to manual for control.

✅ Step 2: Campaign Structuring for Efficiency

We break campaigns by:

• Match type (Exact, Phrase, Broad)

• Intent clusters (Branded vs Generic vs Competitor)

• Product grouping (High-margin vs Low-margin SKUs)

Why? It helps isolate budgets, reduce keyword cannibalization, and control bids based on performance.

✅ Step 3: Smart Bidding Rules

Using performance data, we automate bid adjustments based on:

• ACoS > target = decrease bid by 15-30%

• CTR < 0.3% = pause or restructure ad copy

• CVR high but low impressions = raise bid, test new placements

Our team runs weekly bid optimization using Amazon bulk sheets for faster execution.

✅ Step 4: Scaling Profitable Campaigns

Once a campaign stabilizes with strong CTR and CVR:

• We shift from manual to broad match expansion

• Add dynamic budgets with placement adjustments

• Layer in Sponsored Brand and Video ads for brand lift

• Use Amazon Brand Analytics to identify rising keyword trends

Client Case Study Snapshot

Brand Type: Herbal Supplement
Spend: $1,000/month
Before:

• TACoS: 22%

• ACoS: 34%

• 3 orders from auto campaigns

After 45 Days with eCommercean:

• TACoS: 13%

• ACoS: 26%

• 18+ orders/week from tightly optimized keyword groups

• Organic sales increased by 41% (without changing price)

Bonus: Leveraging Our Tools

We’ve built proprietary tools like:

• Bulk Campaign Generator – Create full Amazon ad structures in one click

• Search Term Analyzer – Find profitable & wasteful search terms fast

• TACoS Tracker Dashboard – See daily blended metrics for decision making

Conclusion

Amazon PPC is no longer about “set it and forget it.” You need insights, structure, and ruthless optimization to win—and eCommercean gives you the systems to do just that.

   Ready to lower your TACoS and scale faster?
  Book your free Amazon ad audit with us today.